Video: the Spring of digital age

1. Video is Reshaping the Way We Work

As the digitalized era evolves electronic devices prevail people's everyday routine. Attaching video to better serve the consumers and/or promoting entertainment has become crucial for enterprises and content creators respectively.

From remote work, more commonly seen among the daily operations of multinational companies, video updates functions such as instant feedback, promoting team collaboration, and simplifying information transmission.

1.1 Video Communication combines, also outclasses text and voice

According to a study by MIT, people go through visual information thousand times quicker than the case in text, indicating that video refer more information in shorter time span.

This can be pictured into professional occupation senario: a short video can effectively convey company strategies, update project progress, or even some technical details—its can generate significantly more info than that of text emails or voice calls. This efficient form of information exchange shortens internal communication time and level up efficiency.

https://unsplash.com/photos/youtube-screengrab-O1mej4P-Rws

2. Case Studies: How Video benefits in real life senario

Let’s take a look at some real-world examples to see how businesses and firms operate video in different scenarios to improve communication efficiency, increase customer conversion rates, and optimize employee training.

2.1 Optimizing Customer service: Drift's Video Marketing

Video usages covers more than companies' internal communication; enterprises now increase video services programms to enhance the quality of customer communication as well.

Drift, a leading B2B marketing platform, have substituted personalized video & emails from traditional text emails, which has been verified to be effective. As the comparative data shows, Drift's customer response rate rose from 10% to 35%, and customer satisfaction rate seen a rise by ~25%, with their annual revenue expanded by 50%.

This case shows that video, plays a significant role in engagement with customers, in which the approach of attaching videos enables businesses to establish more stable relationships with their clients, and as a result their revenue increased.

article written by Disha Gupta: https://whatfix.com/blog/remote-training-best-practices/

2.2 Training and Education: Coursera's Video Learning

Apart from marketing industries, video's involvment also showcases in corporate training and education.

Here is a concrete example from Coursera. As a growing educational platform, like many other counterparts, Coursera have been delivering personalized and classified courses, which also aligns with current industry trend—remote class.

Through incenting countless global users to absorb up-to-date knowledge, which grind their skills. The website grants its users to freely select course type and distinctive difficulty level, from asynchronous & recorded & livestreaming, to difficulty level, intro, upper level, mastery and etc. Showing respect to customer perference while ensuring their personalized flexibility.

A company using Coursera's video courses for employee training found that employees have achieved a faster pace digesting the content, by ~50%. Video training costs lowered by 30%. With the ever growing demand of education platforms, video becomes a indisputable component of modern digitalized necessity, enabling companies to provide flexible and efficient learning resources to their employees.

3. Trend Analysis: Digital Video commited to the Future?

3.1 Video Content Consumption Trends

Data analysis has shown that consumer behavior now leans towards video over traditional text & voice call. According to Cisco, by 2024, global internet will see a 80% traffic earned from video content, making video the primary way internet users consume content.

This trend already influences business marketing strategies—Wyzowl's survey found that 91% of netizens, when surfing and consuming oline, prefer to familiarize about products and services through various intro & FAQ videos, This is a remarkable rise from 63% in 2018. Clearly, video has become an inseparable medium for information acquisition, not just a form of entertainment consumption.

3.2 The prompt of video usage among workplaces

As modern technology proceeds to evolve, along with economical globalization, transnational corporate have to discover pathways to enter various target market. They will have to get over the language barriers faced abroad.

While they can find cost-effective tools such as Talecast.ai, a newly emerged AI driven tool that shares functions such as translation, adding subtitles and video rewrite. Such tool can help erase the production costs for firms and indivudual creators. Along with opening up multilingual interaction obstacles.

As the rapid rise of online conference software & applications. Corporate are accustomed to remote working style and are willing to remain this status. Coincidentally, Many freshmen among professional industries express their supportive sentiment that they'd be willing to stick to such convenient electronic tools.

4. How to Embrace a Video-First Future?

4.1 Choose the Right Video Tools· Internal Communication: Loom, Talecast

· Customer Communication: Drift, BombBomb

· Training and Education: Coursera, Udemy

4.2 Develop a Video-First Strategy

· Make video the default communication method, replacing some emails and meetings.

· Use AI tools (such as Talecast) to quickly generate multilingual videos to enhance global collaboration.

4.3 Build Video Skills in Your Team

· Provide video production training to help employees master basic skills.

· Encourage employees to use video tools for creative expression

5. Conclusion: Video-First, the Future is Here

Video-First is not just a technological advancement; it is a revolution in the way we work. Video makes communication more efficient, information delivery more intuitive, and collaboration more seamless. Whether for internal communication, customer interaction, or training and education, video is becoming an indispensable tool.